When it is about a logo everyone is very sensitive because it directly reflects the image of a company or an individual. It is a symbol of identity when you don’t just write the complete name. Logo establishes with brand and each company and individual wants the logo should be in a format that people can relate to it and recognize it. Here we are talking about designing logo for an organization considering that it can be in any kind of business.
Purpose of Designing a Logo
Boost recognition with the use of logo
Build trust among customers and other related stakeholders
Features of a good logo: Choose Whatever is Applicable
A logo should be simple to make sure people are able to understand this.
A logo should have a meaning and easy to memorize.
A logo should show the soul of a company or may be nature of business.
People should be able to relate with the logo.
A logo can give a message to associated stakeholders.
Do not copy any other company’s logo because it is for your business.
People are attracted more towards original ideas.
A logo should fit all promotion activities.
How to Design a good logo
There is no rule that you must follow while designing a logo. You do not need very heavy software. You just need a though of what you actually want to do. You can design using basic designing tool MS Paint or even MS word, on paper and then get a soft copy done later. Just relax. You can start with basic tools and after this there are lots of logo maker tools available online, offline or other software like Photoshop, CorelDraw that may help.
Consider these points
Think about your organization’s nature of work, your clients, name of the company (sometimes just name is enough or may be something can be done with first letter of business name).
Think about the message that you would like to give via logo (May be a social message or organizations punch line).
Think about the format usability. Sometimes people design logos but they are not fit for all platforms like newsletters, stickers and banners etc.
Think about your target market that you would like to serve.
Try to use the company name in logo only if it is visible in small size.
Color scheme of logo should match the organization’s primary color scheme. Design logo according to the organization not organization according to logo.
Take suggestions from as many people as possible to make sure that you have a unique and best design.
Look for references once you are done with the basic idea of what you have to incorporate in the logo design to avoid copy issues.
Create multiple designs to make sure you have enough options to select. Show it to as many people as possible before finalizing as this might get you more fresh ideas.
Do not use so much of graphics to avoid complexity in your logo. A simple logo is always appreciated.
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