Best online marketing tools must provide an effective solution and the cost should be lowest possible. Once we get the website designed of any nature of business then the next big thing is to promote it. Without promotion and visibility the best of products see worst of time so we need to be very focused on how to get enough users on the website. Some of the techniques mentioned here will help you guide about techniques you can use for this purpose.
This may be a time consuming affair and may have some cost associated but ask your website developer if all practices are followed correctly.
Writing Original Content for Website or Blog
Most developers (this is by my own experience) do not even think about it and just deliver the website and they have own reasons.Â Low website development cost is the most common reason developers give as why they just copied content from somewhere and pasted by editing name. Â It is always advised by all search engines that original and meaningful information is the most proffered content in search results.
Most of the people making their first website do not even think about it and the result comes in the form of site penalties in longer run.
Search Engine Optimization
One of the most talked about term and used by the website developer teams to start. Before we get into this we need to understand value of original content. Many developers (not experienced in SEO) tend to use all keywords, Meta tags used by website coming in top search results. This is an unethical practice and the website may also get blacklisted by search engines as a result.
Once we understand the value then the first thing is to optimize web page that we want to come in search result. We need to work on complete website optimization including.
Website Content Optimization
Â Image Optimization
Â Title Tag Optimization
Â Keyword Optimization
Â Correct Description Writing
Â Character limit in Meta tags
Web page optimization cannot complete without any of them. We have to work on each one of them to make sure our website is ready for promotion. We must do this for all pages. The process may take longer but once done correctly the results are very fruitful.
Social Media Connectivity
The website should be properly connected to leading social media. We do not need to be active on all social media since it takes lot of time to manage different accounts. Start with the leading social media like Facebook, Google Plus and LinkedIn. In early stages these three are more than enough. You can also use sites that allow multiple postings via single dashboard (hootsuite is a good example) but they have their own limitations.
Being active on social media should be a regular activity. From here we start with the first promotion along with people in our friend circle. This kind of promotion does not involve much cost but it is an effective tool.
Along with this add a share button on all the important pages (for example product catalog) to make sure we can directly share the pages. Most companies provide readymade code for this purpose. Your developer will help you in adding social media buttons.
Website Listing on Search Engine
Normally search engine searches across the internet but website listing on search engine is a way to inform that our site is ready to be listed.
Manual listing is best via webmaster tools available with various sites. Make sure you are not getting into a trap of fake marketers. These people send you mailers with attractive pricing, back linking and other listing on various media. But in longer run this back linking may result in black listing of website. It is always best to go with the traditional in the early life of website to make a strong base. Later with experience you will automatically get to know who is a genuine service provider or who is a fake one.
After this you can start with Paid Website Promotion options available in the market.
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